Colebrook, NH - March 20, 2026 — HR Rebooted, a leader in Human Resources strategy, innovation and technology, is proud to announce the appointment of Alexandra “Alex” MacAaron to its Advisory Board. Alex brings more than two decades of experience in creative leadership, direct marketing strategy, and organizational growth across B2B and B2C sectors.

Currently serving as Creative Director & “Queen B” at B Direct Marketing Communications (https://www.bdirectmktg.com), Alex is recognized throughout the industry for her innovative approach to creative communications and her proven expertise in campaign development across all media channels—including direct mail, e-marketing, radio, and social media. Her leadership has contributed to award-winning campaigns for notable clients including IBM, Bank of America, Polaroid, Sears, Forrester, Eddie Bauer, Club Med, NYNEX, Stride Rite, HBO, and Chevrolet.

Alex’s professional accolades include being named New England's “Direct Marketer of the Year” and receiving multiple Gold Echo Awards from the DMA, a testament to her commitment to impactful marketing and measurable results. In addition to her executive roles at B Direct, DRG/SourceLink, Berenson Isham, Cuneo Direct, and Redgate Communications (now part of AOL), Alex is also a published author, blogger, and cultural journalist, contributing to publications such as Women's Voices for Change and co-authoring the definitive book The New Marketing Conversation.

Most recently, Alex delivered strategic marketing support to a leading skills management platform designed to help HR leaders build, apply, and govern human and AI skills, driving workforce readiness and performance. “We are thrilled to welcome Alex MacAaron to the HR Rebooted Advisory Board,” said Michelle Strasburger, CEO and Co-Founder of HR Rebooted. “Her blend of creative energy, marketing acumen, and leadership in AI and organizational growth aligns perfectly with our mission and go to market strategy. Alex’s insight and drive will be instrumental as we continue to innovate and expand our impact.”

Alex joins a distinguished group of leaders dedicated to guiding HR Rebooted’s strategic vision and growth. Her appointment reinforces the organization’s commitment to progressive thinking and excellence in AI Governance. “AI adoption is accelerating faster than most organizations can manage,” said Michelle Strasburger, Founder and CEO of HR Rebooted. “Our Advisory Board brings practical experience from the front lines of HR, finance, and SaaS growth. Their guidance will help ensure we stay focused on building governance frameworks that organizations can actually use, trust and adopt at scale. Alex’s addition to this team is an exciting step forward for our organization.

About HR Rebooted:

HR Rebooted empowers organizations for the AI revolution. We do it through our Governance 1st platform, a SaaS solution for developing AI strategy, policy, training, and enablement within organizations to manage risk and demonstrate AI governance and compliance. While AI adoption increases, organizations need governance policy and compliance processes. As new laws and regulations for AI usage are enacted, our solutions empower organizations and HR professionals to lead confidently in a changing world. Visit hrrebooted.com to learn more.

Media Contact:

Michelle Strasburger

CEO

Michelle@HRRebooted.com

www.hrrebooted.com

HR Rebooted Announces Appointment of Alex MacAaron to Advisory Board