Who we are

Tracie Sponenberg


Tracie Sponenberg is Chief People Officer of The Granite Group, based in Concord, NH.  An award-winning, third-generation family-owned business, The Granite Group has a proud tradition in the plumbing and heating wholesale supply business dating back to the turn of the last century.  Tracie is responsible for leading all human resource functions throughout the company, which has 40 locations, and nearly 600 employees throughout New England.

With expertise in strategic business development, technology selection and deployment, employee engagement and wellness, employment branding, culture development and turnaround, leadership and team development, organizational and strategy development, she has gained broad experience across a wide range of industries in her more than 20 years in human resources, with much of her career focused on working with CEOs to develop people strategies to help the organization grow.   She’s led the HR function at an award-winning multi-state professional services firm; a Pulitzer-prize winning newspaper and publishing company, and a national wellness distribution and technology company.

Tracie has a Bachelor’s degree in Psychology from The College of The Holy Cross, and a Master’s Degree in Human Resources from Framingham State University. She is SPHR and SHRM-SCP certified; was named to the 2017 Supply House Times “Women in Industry 20”; was a 2018 Bob Gatti HR Leadership Award Nominee; and was the recipient of the 2019 GSHRC Ry Perry HR Hero Award.  Tracie teaches the SHRM certification course at Southern NH University and speaks on HR and business  issues locally and nationally. She is a co-founder of DisruptHR NH and HR Rebooted; a member and past president of her local SHRM chapter and a member of the national SHRM Special Expertise Panel for HR Disciplines. Her articles have appeared in CIO Review Magazine and HR Tech Outlook, and she is a regular contributor to the SHRM blog.  Through her work with SHRM, her HR expertise has been featured on NPR, and in publications including USA Today, US News and World Report, Employee Benefits News, Chicago Sun-Times and The Wall Street Journal. She is on the board of her local food co-op; The Harvard Pilgrim Foundation;  the advisory board of the Framingham State University Master's in HRM program and the advisory board of Families in Transition.   

A bookworm and introvert who never spoke in class until college, Tracie recently started getting comfortable with being uncomfortable.  Though she now realizes she won’t die speaking in public, to the media, or on camera, she still hates parties and crowds - but loves shoes (especially Toms) and espresso.   When not road tripping, heading to Disney World, or hanging out with her family in NH, you can usually find her at a local coffee shop or (slowly) running 5Ks with her husband. 


Michelle Strasburger

Michelle is the Director of Talent Engagement at Emerson Ecologics She has over 15 years of progressive experience in Human Resources with both Fortune 500 companies and small to mid-size companies.  She enjoys pushing the status quo to continually grow organizations.  Michelle has a Bachelor of Science Degree in Business Administration and International Business and an MBA in Human Resources Management.  Michelle has over 10 years of experience sitting "at the table" with leadership teams and making strategic decisions to impact the bottom line of the organization.  Early in her career, Michelle co-founded the Southern NH Women’s Business Network, a networking group for women in business in NH.  Michelle served several years as a board member with the Manchester Area HR Association and two years as the Programs Chair for the Granite State HR Conference.   Michelle also has given back to the HR community by teaching the SHRM HR Certification program at Southern NH University.

Michelle is certified in Human Resources and has received the SHPR, GPHR and the SHRM-SCP certifications.

Michelle lives in NH and when there’s downtime, she’s enjoying family time with her husband and two sons.  They enjoy hiking, swimming or snowmobiling in the “Great North Woods” of Northern NH.